Marketing & Sales
Toughening competition, an increasing number of products and brands – for car manufacturers brand leadership and positioning are becoming increasingly important. An attractive, high-quality product portfolio is no longer enough. Much more decisive these days are that the vehicles are presented appealingly and that this is followed seamlessly by a fully integrated sales process. For the automotive industry, marketing & sales are now extremely important success factors.
Processes and IT to establish and develop brands and create brand loyalty
The key challenges for automotive companies are:
- Establish and continuously develop a high-quality, credible and appealing brand image
- Use the brand in a targeted manner to acquire new customers
- Create long-term brand loyalty among existing and new customers
These tasks can be handled only with brand-specific sales processes that meet all the demands along with appropriately planned IT systems.
Substantiated competency in Marketing & Sales Management for automotive
As a former subsidiary of the BMW Group, Cirquent knows the processes and specific requirements of selling cars. Because of this, we know how to develop customer-oriented IT solutions. The functional goals of our automotive customers are always top priority. You too can benefit from our sound functional competency and our expertise in technology and project management for the development and integration of successful marketing and sales management solutions.
Solutions for automotive marketing and sales support
Vehicle presentation and configuration
Retail Customer Relationship Management
Analytical Customer Relationship Management
Sales logistics for online ordering and distribution
