Retail CRM
To establish and develop customer relationships successfully, car dealerships need IT solutions that are tailored exactly to their needs – in order to integrate activities at the point of sale efficiently and purposefully with the programs on the wholesale and manufacturer levels, for example.
Cirquent's professional and IT support in retail CRM includes customer acquisition and customer retention, customer support and customer data management as well as solutions to measure and manage customer contacts on the basis of KPIs from the sales departments.
Successful customer acquisition and customer retention
With many years of experience and a high level of automotive and IT competency Cirquent is able to help car dealerships in the areas of customer acquisition and customer retention. The result: more new customers and improved customer loyalty as a result of intensified contact with customers and active relationship maintenance in a defined support cycle.
Read more about Cirquent's services for customer acquisitions and customer retention
Our support in customer acquisition and customer retention for car dealerships
- Definition of specific support cycles for customer groups
- Automatic appointment generation in the support cycle and monitoring of the dates to relieve the sales assistant
- Support in marketing campaigns – from defining the campaign and choosing customers to addressing customers in a targeted manner to post-processing
- Generation of specific sales approaches with the involvement of sales staff and additional information
Active customer support
Cirquent helps professionalise customer support, which, in turn, gives sales staff more time for direct customer contact. Specifically, Cirquent provides support by automating workflows with IT solutions – for example, scheduling appointments to contact potential and existing customers and documenting the results of these contacts. This increases transparency for new and old customers alike – in all areas of the car dealership.
Professional customer data management
Cirquent provides tried and tested IT solutions for professional customer data management. This allows customer data to be recorded and examined quickly and easily and a history can be created that covers all points of contact with the customers. It is also possible to compare data with external organisations (for better data quality), with the manufacturer (for central marketing programmes) and other areas at the point of sale (to make use of cross-selling potentials).
Precise measurement of sales KPIs
Cirquent helps car manufacturers and their dealership organisations define and measure sales KPIs. The aim of such a management information system is to derive concrete measures from the KPIs that are recorded. In particular, contact data broken down according to sales staff, branches and periods of time is aggregated into KPIs and then evaluated.
