Second-hand vehicle management
Saturated new car markets, toughening competitive pressure, shrinking margins – successful marketing of second-hand vehicles has an increasing effect on branding and the profitability of dealerships. The second-hand vehicle business should not be regarded as a necessary evil, but as an accepted and integrated part of the overall business.
Cirquent advises car manufacturers as regards the strategic consideration of the second-hand vehicle business area and also helps them optimise operational second-hand vehicle management. After all, conscious management of vehicle flows and product ranges is the necessary basis for successful marketing at the point of sale.
Professional market and dealer development
Second-hand vehicles should be marketed just as professionally as new vehicles. Therefore, it is also the task of car manufacturers to invest in establishing markets and brands and developing brands for second-hand vehicles. Cirquent supports its customers in this area with the following services:
- Expanding the degree of maturity in the different markets, especially expanding and developing a second-hand vehicle brand
- Utilising alternative sales channels
- Target group analysis and customer satisfaction studies
- Standards for successful second-hand vehicle presentation and marketing, carrying out audits
- Incentive and bonus systems for second-hand vehicle marketing
Efficient international remarketing
Cirquent is a professional partner to its automotive customers for system-supported remarketing of second-hand vehicles. We offer a wide range of services in this area:
- Appealing websites for second-hand vehicles
- Efficient second-hand vehicle management system for dealers
- Process-supporting user tools to evaluate, accept, price, offer and sell second-hand vehicles
- Intelligent calculation and reporting systems
Cirquent is also strong in international remarketing. Here, we implement internationally standardised sales processes and smooth system support for order and logistics processing. Our consulting expertise in cross-border and package sales is also in demand.
Innovative monitoring and controlling systems
Cirquent offers car manufacturers innovative IT solutions for monitoring and controlling their second-hand vehicle business. In this connection Cirquent is a competent partner in the following areas:
- Monitoring returned vehicles and second-hand vehicle stocks
- Analysing and comparing KPIs in the different sales channels
- Synchronising data material for more market and price transparency, especially to control vehicle flows on the basis of optimum utilisation possibilities
- Developing an information tool for all sales and decision-making levels
