Presentation and Configuration
The vehicle is the focus of the sales process. Cirquent supports car manufacturers in all areas related to the presentation and configuration of vehicles: product data supply, online and offline vehicle presentation and car configurators.
Product data supply
Consistent and up to date supply of product data is the basis for an end-to-end sales process. With Cirquent's expertise car manufacturers can optimise all the relevant processes of providing product data. The result: no redundancy in data storage, significantly fewer manual processes and more flexibility in mapping specific features of the market.
Read more about the benefits of Cirquent's solutions for standardised product data supply
The benefits of our solutions for standardised provision of product data
- Supplying all relevant sales channels, such as print, online tools and configurators with all the relevant product data
- Ensuring that data is consistent and up to date, from development through to sales
- Managing product and price generations
- Providing market-specific ranges of products and configurations
- Ensuring short response time when the model portfolio is expanded or changed
Vehicle presentation
When potential buyers choose a car their decision is based not only on them having extensive information about the vehicle, but also on the high-quality visual presentation – preferably in 3-D. Cirquent is a partner of car manufacturers for online and offline presentation of vehicles using leading edge technologies.
Read more about Cirquent's services for optimum online and offline vehicle presentation
Our services for optimum vehicle presentation
- Professional website: Cirquent helps car manufacturers design and develop a professional website. This includes qualified lead generation, connection of mobile devices, support for country and market versions and seamless system integration.
- Internet kit: Cirquent offers its automotive customers an Internet kit to ensure that the sales organisations' websites are adequate for the brand, including various functional content.
- 3-D/VR presentation: Cirquent implements solutions to optimise sales with 3-D and virtual reality presentations and for easy to use image generation and release processes with the associated media data management system.
Vehicle configuration
The car configurator is an important tool in the sales process: potential buyers can specify the car they want just as they imagine it. Car manufacturers can trust Cirquent's professional and technological competencies when it comes to vehicle configuration.
Read more about Cirquent's services to develop car configurators
Our expertise in the planning and implementation of car configurators
- Comprehensive planning: When it designs car configurators Cirquent takes the requirements of production, marketing, sales and customers into consideration. The key point is to promote sales with an appealing presentation of brand and product features. They should also awaken interest for higher-quality models and additional accessories. This is why Cirquent really focuses on optimum usability that enables guided and intuitive navigation in the application.
- Easy to get started with the product finder: Especially where the product portfolio is extensive it is important that customers find the configurator easy to use. To ensure that this is the case Cirquent offers the product finder, an efficient tool that allows users to search for and select individual product features. In this way the portfolio is focused on a segment that corresponds exactly to the customer's requirements.
