Integration of Sales & Service
Integrated sales and service processes - a bonus for dealers and customers alike
Linking sales and service has many advantages for dealers and customers alike: car dealerships can intensify customer support and thus increase customer loyalty. And the customers benefit from high-quality services.
Stronger customer loyalty with original accessories: The possibility of fitting out new cars with original accessories quickly, simply and at the right time in the sales process bonds customers more to the brand and, as opposed to products from other manufacturers, ensures accessories that fit the car perfectly in a quality that is adequate for the brand.
Read more about how Cirquent has successfully developed an integrated solution to sell original accessories for the BMW Group.
Stronger customer loyalty with original accessories
Ordering suitable accessories for new cars conveniently on the Internet or from the dealership – Cirquent develops integrated solutions. For example, for the BMW Group Cirquent integrated the original accessories offering in the sales assistant workplace, "Sales Assistant 3".
Original accessories in BMW Sales Assistant 3: Cirquent implemented the seamless integration of original accessories into the existing vehicle configurator of the sales assistant workplace – with consideration of installation rules and with automatic calculation of the complex prices in the background. Also provided are dynamic and static images of the car as well as all the relevant product data. Thus, selling original accessories is fully integrated into the existing sales process. The accessories are included in the quote and contract printouts and the relevant information is automatically sent to the connected dealer management systems.
Intensify the customer relationship with a defined support cycle: Following up the sales process directly with regular contact and support after the car has been delivered helps consolidate existing customer relationships and utilise service potential.
Read more about how Cirquent has implemented a solution for more intensive customer support after the sale has been concluded for the BMW Group.
Integrated sales and support process
Cirquent helps its automotive customers strengthen customer loyalty. For the BMW Group Cirquent implemented a solution to intensify customer support after the sales process and thus to bind customers more to the brand, the product, the service and the dealership:
Support cycle in the integrated sales assistant workplace BMW Sales Assistant 2: To implement a holistic sales and support process the BMW Group also utilised the expertise of Cirquent. With the support of Cirquent consultants an integrated sales process was defined – starting with the first contact and building up the relationship, through the negotiation process to the actual sale with sales process-controlled follow-up activities, to regular and life cycle-oriented support after the car has been delivered. Cirquent also implemented a reporting function in the existing management information system.
More intensive customer support: By offering services during the sales process car dealerships not only improve sales revenue and margins but also customer support – especially if the particular services that are sold support the subsequent service processes.
Read more about how Cirquent has improved support for service processes for the BMW Group.
Integrating service into the sales process
Cirquent has shown its competence in the integration of sales and service to optimise the sales process many times – for example, for the BMW Group:
ConnectedDrive in BMW Sales Assistant 3: Cirquent integrated the special accessory "ConnectedDrive" in the sales assistant workplace "BMW Sales Assistant 3" for the BMW Group. The web portal "ConnectedDrive" can be called up on the Internet before drivers set out or in the car itself. It offers a lot of traffic-relevant information and pinpoints the location of the car if it is stolen. To support the service process it automatically transfers service data from the car to the dealership, such as when the car is due to be serviced.
With the integration of "ConnectedDrive" in the sales assistant workplace, this innovative accessory can be offered to actively network the driver, the car, its environment and the dealership within the scope of the car configuration. By processing the data via Sales Assistant 3 the effort that would be needed to conclude a separate service agreement without integration is spared. This saves the sales assistant a lot of time and solves the problem of losing a sale due to a lack of system integration.
